This commercial is the debut of Northern Virginia Community College’s new “Boldly NOVA” brand platform. This opening brand campaign – bold in both concept and creative direction – is called “Settle for…” Our ads target misconceptions about NOVA head-on, overturning the (unfortunately common) idea that you’re “settling” at NOVA by juxtaposing that phrase with some of NOVA’s most compelling brand promises, all in a creative tone that’s as clever and good-humored as it is confident and slightly defiant. Enjoy all four commercial spots of the “Settle for…”.
Bringing the NOVA Brand Personality to Life
A Campaign with Legs
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“Settle For” Main Spot – Spanish Commercial
A Custom, Unconventional Approach
Creative that Wins Audiences' Attention
“Settle For” Rockstar Faculty Spot – Commercial